Here is an article from The Guardian that introduces new thoughts and ideas behind ‘willpower’, (maybe it should be re-titled ‘won’t power’) I’m sure you will find it interesting.

Willpower: Rediscovering Our Greatest Strength distills three decades of academic research (by Roy F Baumeister) into self-control and willpower, which the Florida State University social psychologist bluntly identifies as “the key to success and a happy life”.

…how can we improve ours? Baumeister’s big idea, now borne out by hundreds of ingenious experiments in his and other social psychologists’ labs, is that willpower – the force by which we control and manage our thoughts, impulses and emotions and which helps us persevere with difficult tasks – is actually rather like a kind of moral muscle.

Read the complete article by clicking on the link below.

http://www.guardian.co.uk/lifeandstyle/2012/feb/07/why-willpower-matters